Scientific Games is on its way to the top of the content providers to the gaming industry, as the company continues to expand its brand and services. This August the gaming aggregator has officially completed the acquisition of content studio Lightning Box. This way the company resumes its growth plan to expand around the world.
The gaming aggregator – Scientific Games is already a worldwide entertainment leader in providing top-performing games, systems, and services for lottery, casino, social and online gaming, and sports betting. The company prides itself on one of the largest portfolios of products in the industry and it provides them in a safe and secure way for its many players.
Deal Finalized
The acquisition is a vital step towards further realizing the aggregator’s strategic plan to become a content-led sustainable growth corporation. Also, the company continues to take advantage of every growth opportunity and it is focused on digital markets. The addition of Lightning Box will enrichen the company’s in-house studios with more exquisite game developers.
The studio develops slot games, and it is based in Sydney. The company creates feature-rich, land-based inspired games, providing players and an amazing experience even in digital format. ChickenFox, Lightning Horseman, Lightning Leopard, ChickenFox5x Skillstar, Astrocat, and Silver Lion are among the company’s biggest hits. The studio has partnered with prominent gaming names like BetMGM, Rush Street, Golden Nugget, FanDuel, BCLC, Loto Quebec, William Hill, and others.
Dylan Slaney, SVP Gaming, Digital at Scientific Games shared that the studio’s slot titles are a big hit around the world among gamblers. He also said that the company is looking forward to welcoming the developer on board and is excited to work with them. He explained that the company’s strategy is quite simple, it is one where talented individuals create exceptional gaming titles.
Peter Causley, CEO and co-founder of Lightning Box, stated that the acquisition is an amazing opportunity and recognition for the company’s efforts. He continued by saying that with the joining of the provider’s team the company will have a perfect chance to put in motion its ambitious innovation plans. Mr. Causley, finished by saying that the company is in its best position now thanks to their partners.
Global Supply
Previous set of news regarding Scientific Games saw the prominent gaming provider sign a global supply deal. The agreement was with Playtech, and both companies will take advantage of their different area of operations, so both can expand their horizons. Scientific Games’ OpenGaming platform will now be used by even more jurisdictions for providing new gaming products
New Partner
Besides, improving its area of operations, Scientific Games also constantly enhances its catalog of titles by securing partnerships with new operators or developers. Previously, the aggregator inked a deal with Pixiu Gaming, and its gaming titles will be distributed across the North American markets via the provider’s OpenGaming platform. The studio will launch its hit title Lucky Squeeze Baccarat in New Jersey first.
Source: “Scientific Games Acquires Lightning Box”, Cision, August 4, 2021
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